Search right and you will be found.
SEO is pivotal to your entire online operation. Ranking well directly equates to website traffic.
Optimising your website for Google Search with Patchwork happens well in advance of your site being designed and built. Identifying keywords (actually phrases), building landing pages and copy around these target phrases and designing your website with natural search as a priority will deliver significant downstream benefits.
We can help you with the critical planning steps to ensure you move carefully through the search minefield and don’t jeopardise your current search ranking with your new site or site refresh and in the case of a new startup, ensure you maximise your initial website launch period to build a strong early ranking. This becomes self-fulfilling as more potential customers find your site and investigate, driving it further up the ranks for the search terms they used.
With Patchwork’s expertise on your web project, your customers will be able to find you more easily, and Google will be able to more easily index your site pages and deliver some of their useful tools, such as featured snippets, or content grouping.
Get us involved as early as possible. A few critical steps to consider: If you’re upgrading your website, make sure to remove from Google all old website pages no longer being used. We can assist with this.
SEO before SEM
Search Engine Optimisation (SEO) is an ongoing process as you learn more about the search terms used by visitors to your website, and as you see results arising from paid Search via Google Ads or Bing Ads (paid search known as SEM).
If you are targeting USA traffic, Bing Ads are important. Please ask us to discuss this with you further.
Partner Sites, PPC, Ad Groups, Shopping ads and Retargeting
The world of paid search can be confusing. We can run your Google search advertising campaigns alongside you with frequent reporting and provision of analysis.
We can show you the difference in traffic volumes and quality of results. We will set up and run some campaigns, and then you can decide whether to take it all in-house, or continue to utilise our services – we're comfortable either way.
Landing Pages
As we progress through your initial Search advertising, a requirement for other landing pages, or tweaks to copy and links within existing landing pages might become necessary. Providing us with access to your website content management system could be useful to save time as we optimise your site and search advertising together in an efficient manner.
These are just a few suggestions to help you. Choosing to optimise your Google Search with Patchwork will give you peace of mind that you are in safe hands. We have decades of experience in paid and organic (natural) Search. We're here to help you.