Splendid South
Splendid South brings New Zealand’s most remarkable experiences to life through bespoke luxury travel journeys. Patchwork partnered on brand positioning, storytelling, and the creation of a WordPress website designed to engage international audiences and convert curiosity into enquiries.
Defining the Story
We began by shaping a clear narrative: a brand for travellers who value authenticity, beauty, and depth of experience. Each itinerary was refined to capture that balance - sophisticated yet grounded in the people and places that make New Zealand exceptional. Our goal was to translate these journeys into an online experience that feels as effortless and elegant as the trips themselves.
Building the Experience
Using a custom WordPress build, we created a website that merges aesthetic detail with performance. Every aspect from structure, copywriting, images, metadata and calls to action, was optimised for user experience, search visibility and conversion. The result is a digital presence that reflects Splendid South’s premium positioning while making exploration effortless for visitors.
Growing the Audience
Beyond the website, Patchwork established and manages Splendid South’s social media platforms, aligning visuals, tone, and storytelling across channels. We also launched targeted PPC and lead-generation campaigns in key international markets, with qualified enquiries and reach growing steadily week by week.
Looking Ahead
Ongoing AI-focussed optimisation (AEO, AIO, GEO) alongside traditional SEO is helping refine content, campaign structure, and user experience to scale engagement and strengthen the brand’s digital footprint.
The result: a brand presence that tells a richer story, connects with the right audience, and sets Splendid South apart in the global luxury travel market.
